Tucson Trademark Attorneys | Trademark Law

A trademark can be thought of as a brand name (e.g. Coca-Cola).  Brand names are important for businesses (and their customers) because brand names help distinguish one business from another and allow us to identify the source of a good or service.  A business’s reputation stands behind a trademark.

Say, for example, Business X has built a solid reputation in the Arizona community for selling top-notch products and providing outstanding customer service to its customers.  Its customers – and potential customers from the public at large – therefore want to do business with Business X based on the reputation it has built for itself.  Business X would be unwise to knowingly or unknowingly allow Competitor to use its trademark to fool consumers into thinking Competitor’s product where those of Business X.

Registering a trademark is not mandatory but, as the example above illustrates, it is highly recommended.  The place of registration for a trademark depends on the geographical scope of a business’s operations.  If the trademark is being used only within the state, registration should be done at the state level.  National registration for large-scale businesses should be done through the United States Patent and Trademark Office (USPTO).


Our practice focuses on civil litigation and transactional law in the areas of real estate and business. The HSH team's experience includes, among other things: corporate formation; commercial real estate sales/purchases; contracts; debt collection; mergers and acquisitions; and general legal counsel.


With almost 80 years of combined experience and education in real estate, business, and law, the diverse backgrounds of HSH attorneys allows us to advocate on your behalf effectively, and across many legal areas.


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